Category: Blog

Why Gratitude is Important During a Pandemic

4 min read

Why Gratitude is Important During a PandemicWe’re living in unprecedented, challenging times. If you’re feeling stressed and scared, you’re not alone. However, there is a way to navigate through all of this uncertainty: gratitude. Studies have shown that keeping in mind the things you’re grateful for on a regular basis not only helps you mentally but also physically, which is something we all need these days.

Gratitude Improves Your Immune System

According to Lisa Aspinwall, Ph.D., a psychology professor at the University of Utah, there’s data to back this up. In one study, researchers compared the immune systems of healthy, first-year law students who were under stress and characterized themselves as optimistic to their more pessimistic classmates. Result: The former maintained a higher number of blood cells, which protect the immune system. Specifically, white blood cells are key players in your immune system and move through blood and tissue looking for foreign invaders (microbes) such as bacteria, viruses, parasites and fungi. When they find them, they launch an immediate attack. Tip: The moment you notice that you’re appreciative of something – the sun is shining, the sky is blue, you have clean water to drink – stop and savor. Bask in the experience. 

Gratitude Affects Your Brain

When you’re feeling appreciative, it wires and fires new neural connections to the bliss center and enhances dopamine and serotonin, the neurotransmitters responsible for happiness. Gratitude also reduces fear and anxiety by regulating the stress hormones; and it fosters cognitive restructuring by evoking positive thinking. Tip: When you’re eating, give thanks for the bounty before you. Make mealtimes mindful.

Gratitude Reduces Pain

In the research report, Count Blessings Versus Burdens (2003), patients who kept a gratitude journal reported reduced pain symptoms and were more inclined to work out and cooperate with the treatment procedures. A deeper dive revealed that by regulating the level of dopamine, gratitude fills us with more vitality, which reduced the subjective feelings of pain. Tip: Try keeping a journal. If you think you have nothing to be grateful for, think about all the little things you have. You might find that you’re taking for granted certain abilities or privileges you have that others don’t.

Gratitude Affects Sleep

Studies have shown that receiving and displaying simple acts of kindness activates the hypothalamus, and thereby regulates all bodily mechanisms controlled by the hypothalamus, one of which is sleep. The hypothalamic regulation by gratitude helps us get deeper and healthier sleep, naturally. Tip: Hold the door for a stranger. Let someone have that parking space you both came upon. Share that compliment that’s on the tip of your tongue. To give is to receive. You might just rest easier.

Gratitude Gets Rid of Toxic Emotions

The limbic system is the part of the brain that’s responsible for all emotional experiences. It consists of the thalamus, hypothalamus, amygdala, hippocampus, and cingulate gyrus. Research has shown that the hippocampus and amygdala, the two main sites regulating emotions, memory, and bodily functioning, get activated with feelings of gratitude. Specifically, what we call emotions or feelings are neural activations in the neocortical regions of the brain (Moll et al. 2005). Further, a study conducted on people who were looking for mental health guidance revealed that those who wrote letters of gratitude, in addition to having regular counseling, felt better and recovered sooner. In the other group, people who journaled about their negative feelings felt anxious and depressed. Tip: In addition to journaling, maybe there’s a letter you need to write to someone expressing how you feel, releasing a past hurt. The simple act of writing can be powerful. You don’t even have to send it to feel better.

Right now, when we’re faced with so many unknowns, staying present and giving thanks can do a world of good. Give it a try and see.

Sources

https://www.adventhealth.com/blog/why-gratitude-important-during-coronavirus-pandemic

https://www.webmd.com/women/features/gratitute-health-boost#1

https://www.betterhealth.vic.gov.au/health/conditionsandtreatments/immune-system?viewAsPdf=true

https://positivepsychology.com/neuroscience-of-gratitude/

https://www.psychologytoday.com/us/blog/minding-the-body/201111/how-gratitude-helps-you-sleep-night

Exploring Brain Computer Interface: Tech That Connects to Your Brain

5 min read

Tech That Connects to Your BrainImagine using your mind to control machines, or your employer reading how you feel in real-time from a dashboard? This is the future of BCI technology.

Do we really need this technology? What are the potential benefits and possible implications of this emerging field?

What is BCI?

Brain-Computer Interface (BCI) is also referred to as a Brain-Machine Interface or Neural Interface.

Wikipedia defines BCI as a direct communication pathway between an enhanced or wired brain and an external device.

The brain is said to process billions of bits of information per second and runs on electrical signals that could control electronics, and BCI attempts to create this connection.

The BCI technology that connects internally (invasive BCI) or externally (non-invasive BCI) to the brain is meant to read brain activity and process it to information and even transmit information back to the brain.

Although this research began in the 1970s, the first neuroprosthetic device to be implanted in humans was done in the mid-1990s. Currently, large tech firms and a good number of startups are already working on producing cheaper, safer, and more accurate BCIs.

The hype around BCI has been pushed by advanced modern computing, data science, machine learning, and neural networks. A combination of the brain and artificial intelligence would surpass human capability.

Applications of BCI

BCI is already used in medicine to measure brain signals for medical applications such as cochlear implants, which are used by individuals with hearing deficits. These implants translate audio signals to electric pulses that are sent directly to the brain.

Other uses in medicine include detection and diagnosis, such as forecasting and detecting abnormal brain structure and other brain disorders such as epilepsy.

According to researchers, BCI could even replace lost functions, such as speaking or moving and general control of the body. This is beneficial to people with different forms of longstanding paralysis, such as that caused by a stroke.

BCI would also help improve the quality of life for elderly patients, especially due to changes in memory and brain function as a result of aging. Assistive BCI would help those suffering from motor control impairments to control home appliances in a smart home.

BCI in Business

Although initially meant to help in medical issues, other applications of BCI are emerging. Several companies and startups are exploring application of BCI not related to medicine. These fields include:

  • Marketing – to help measure attention levels of commercial and political ads, with an intention to optimize the ads. Companies will benefit from brain data as it will help increase product or service personalization.
  • Workplace analysis – to help improve performance at work. This is possible using headbands that measure mental fatigue, the cognitive state, stress levels and focus levels. As a result, the work environment would adapt to employee stress levels and thoughts. For drivers operating dangerous machines, BCI will help analyze signals of drowsiness and give an alert or stop the machine to avoid accidents. Employers could use BCI when evaluating, monitoring and even training employees.
  • Education – to help teachers personalize their interaction with students depending on the students’ ability to grasp concepts.
  • Entertainment – BCI offers an immersive experience with the ability to control avatars in video games using thoughts. It would be possible to produce games that respond to the mood of players and their attention level, thus creating a personalized experience.
  • Military – to help in controlling or piloting a swarm of drones.

BCI Challenges

It is reasonable to have technology that improves the quality of life for people who have disabilities. But when it comes to augmenting functions of a physically fit human, this technology raises ethical concerns and debates.

First, who will own the data produced by our brains? We already have cases of personal data generated on the internet that is being sold. How safe would the data be that is generated by BCI; especially considering that BCI is invasive and involves sensitive personal information such as feelings, moods, and emotions.

The thought that a third party can access your personal data without your knowledge brings up questions of privacy. Another person would know exactly how you feel at a given time; and if companies were to roll out the use of BCI, what rights would employees have?

What would happen if the BCI device is hacked? Brain data could be intercepted by hackers who would then know more about you than you’d want to share.

Human augmenting will also give an unfair advantage over those who cannot afford BCIs; and at some point, the efforts to transcend human limitations could be a disaster.

More potential risks include people being controlled, misuse by rulers, psychological harm, unknown long-term mental effects, and physical harm such as brain damage or hemorrhaging in cases of invasive BCI.

The Future of BCI

The BCI technology offers many benefits. But before actual BCI systems reach the market for a consumer applications, the risks and unknowns can’t be ignored. This begs for a plan on ethical and policy issues. Business leaders also should start considering a BCI strategy as well as new BCI business models to balance the potential benefits and address the risks.

Dial 9-8-8 for a Mental Health Crisis; Enforcement Against Violence in the Native American Community; and Enhanced Protections for Veterans and Wildlife

3 min read

s2661,s227,s982,s1785,s3051National Suicide Hotline Designation Act of 2020 (S 2661) – Introduced by Sen. Cory Gardner (R-CO) on Oct. 22, 2019, this bill requires the Federal Communications Commission to designate 988 as the universal telephone number for national suicide prevention and mental health crisis hotline. It also directs the Department of Health and Human Services to provide access to competent, specialized services for high-risk populations such as LGBTQ youth; minorities; and people who live in rural areas. The Act was passed in the Senate in May, the House in September, and was signed into law on Oct. 17.

Savanna’s Act (S 227) – Named in memory of Savanna LaFontaine-Greywind, a young woman brutally murdered in Fargo in 2017. This legislation addresses violence against the most vulnerable members of the Native American community via better response protocols for missing and murdered cases, and improved access to data and reporting statistics on missing and murdered native women. The Act was introduced by Sen. Lisa Murkowski (R-AK) on Jan. 25, 2019. The bill passed in the Senate in March, the House in September, and was signed into law by the President on Oct. 10.

Not Invisible Act of 2019 (S 982) – This bill accompanies Savanna’s Act by authorizing coordination of efforts between the Department of the Interior and the Bureau of Indian Affairs to reduce violent crime on Indian lands and against Indians. Specifically, the bill requires the joint commission to collaborate on prevention efforts, grants, and programs related to missing Indians, and the murder and human trafficking of Indians. The bill was introduced by Catherine Cortez Masto (D-NV) on April 2, 2019. It passed in the Senate in March, the House in September, and was signed into law by the President on Oct. 10.

Commander John Scott Hannon Veterans Mental Health Care Improvement Act of 2019 (S 1785) – This bill was introduced by Sen. Jon Tester (D-MT) on March 13, 2019. It is designed to improve transition assistance, mental health care, care for women veterans, and telehealthcare provided by the Department of Veterans Affairs. Among other provisions, this legislation requires the VA to submit a plan for mental health care for veterans during the first year after discharge or release from active military, naval or air service. It also mandates that the Department of Defense (DOD) and VA jointly review and report on the records of each former member of the Armed Forces who committed suicide within one year of separation in the prior five years before this bill was passed. The bill passed in the Senate in August, the House in September and was enacted on Oct. 17.

America’s Conservation Enhancement Act (S 3051) – Introduced by Sen. John Barrasso (R-WY) on Dec. 12, 2019, this legislation aims to restore wetlands and wildlife populations. Specifically, the bill reauthorizes funding for the North American Wetlands Conservation Act (NAWCA) at $60 million a year until 2025. The NAWCA includes a voluntary matching grant provision that receives a $3 match from program partners, such as Ducks Unlimited, for every dollar spent by the federal government. Since first enacted in 1989, The NAWCA has conserved more than 30 million acres and created an average of 7,500 new jobs a year. This bill has passed in the House and the Senate and is awaiting the President’s signature.

Avoid Wasting Money on Digital Marketing with These Tips

4 min read

Avoid Wasting Money on Digital Marketing

In last month’s article titled “How to Make the Most of Digital Marketing,” we examined how digital marketing can help your business grow. Unfortunately, this involves more than waving a magic wand. You can either choose to do it yourself or hire an agency to do it for you. Either way, if it’s not well done, you could end up wasting a lot of money with no return on your investment. 

Indeed, any business will want to implement a system that promises to grow revenue. But the biggest mistake is to dive into a scheme that you don’t understand well. Understanding the potential of digital marketing and how you can deploy it effectively will significantly help meet your revenue goals.

Tips to Avoid Losing Money in Digital Marketing 

Here are some tips to help you effectively target your audience and eliminate wasteful spending in your digital marketing efforts:

  1. Create a Strategy
    A digital marketing strategy serves as a guide to what you should and shouldn’t do. Invest in marketing that is in line with your mission and goals. And then be ready to make improvements and adjustments because the digital market is always changing.
  2. Understand Different Platforms
    Each platform has its strengths and weaknesses, whether you’re looking at LinkedIn, Facebook, Google ads, etc.
  3. Use Good Content
    People will easily trust the content that is engaging and adds value in some way. No matter the quality of your product or service, terrible content will cause you to lose potential customers. Always remember your content is a direct reflection of your brand. 
  4. Ads 
    When you run ads, they will be displayed when there are searches on the internet relating to what you have advertised. This costs money. To avoid paying on unnecessary clicks or views that don’t convert to leads, run targeted ads. You can also use negative keywords, geo-targeting, or influencers. Keep in mind that any platform offering paid promotion options has as its default to spend your budget as fast as possible (they are in business, too).
  5. Track Your Results 
    Track your results on a daily, weekly, or monthly basis. This is the best way to know if you are wasting money. Measure and track your campaigns to understand how much you are making off any campaign. For every single $1 spent, if you are not making any returns you need to rethink your strategies. Note that it could take 60 to 90 days to get enough data for proper analysis.
  6. Avoid Buying Fake Followers
    This is simply a bad idea because you will get little or no return on your investment. The fake accounts will be inactive, and hence no engagement or sales.
  7. Test 
    Carry out A/B testing for anything you want to put out there to your target audience. Be it content, emails, newsletters, social media posts, campaigns or ads, testing will save you from marketing with low or no returns.
  8. Add a Call to Action 
    What do you want an interested reader or viewer to do: make a call; fill out a form; subscribe; make a purchase; or visit a website?
  9. Don’t Ignore Existing Customers
    Approximately 40 percent of business revenue is from returning customers. Specifically target this group with offers, new products or services, or just wishing them well on holidays. 
  10. Don’t Hire Bad Marketing Consultants
    Finally, you might decide to outsource the marketing if your business doesn’t have employees with the necessary skills, or if it’s overwhelming for your staff. Whatever the reason, don’t make the mistake of hiring bad consultants.

The Importance of an SSL Certificate and Best Practices

4 min read

SSL Certificate, SSL Best PracticesWhat is an SSL Certificate?

An SSL (Secure Sockets Layer) certificate used is to encrypt traffic between systems, such as client and server. This is done to protect data that might include confidential information, Social Security numbers, and personal information.

SSL involves the use of a pair of the public (available to anyone) and private (exclusive to destination server) keys to handle the encryption and decryption process. 

You might have come across the term TLS (Transport Layer Security) – a protocol that is an improved version of the SSL. The two terms are used interchangeably, but this article will use SSL, as it’s the more popular term. 

Why Is SSL Important 

Threats to data security and privacy keep increasing as more functions move online. If you own a business website, it’s no longer optional to have an SSL certificate. The main reason for this is to protect users from the man in the middle attacks. And it comes with SEO benefits, too. Search engines such as Google check site security as one of the essential factors in SEO ranking. Some web browsers like Chrome also alert users if a site is not secure – and this could keep some people away from your site. 

Other benefits of an SSL certificate are that it serves as a proof of identity (authentication); it is an assurance of information privacy, and it also assures users of information integrity. This is especially crucial if your web application deals with financial or electronic commerce transactions.

SSL Best Practice 

Although SSL is secure, attackers take advantage of installation and configuration loopholes to steal data. Because of such vulnerabilities, it’s not enough to install the SSL certificate. 

Below are basic SSL best practices that will help ensure the security of data in transit.

  1. Understand the importance of SSL certificates. Previously, SSLs were common in large organizations and financial institutions. Today, even small businesses have moved most if not all of their transactions online. Suppose a certificate expires or is compromised – your business risks loss of revenue as well as a damaged reputation. 
  2. Know the SSL certificate your site requires, and get the one that is appropriate for your site. There are three types of SSL certificates:
    • Domain Validated SSL certificate – to approve an organization domain name;
    • Organization Validation SSL certificate – guarantees the legitimacy of an association;
    • Extended Validation SSL certificate – Similar to OV SSL, but this requires more documentation regarding the ownership of the certificate. 
  3. Purchase the certificate from a reputable certification authority. When selecting a certificate authority entity, check its reputation, popularity, response to security and compliance problems, support, reviews, and if it offers the certificate your business needs. 
  4. Proper server configuration will ensure you are using the latest security protocols, secure cipher suites, complete certificate chains, and a Diffie-Hellman Key (DHE) with at least 2048-bit security (lower bits can be vulnerable). 
  5. Protect your private keys. Keep the private key as secure as possible. Do this by generating the key in a safe and trusted environment; revoke keys if an employee with access leaves your company; renew the certificate at least yearly; and if you think the private key has been compromised, always generate a new key. 
  6. Apply website application best practices. Even with best SSL practices, ensure your web application follows best practices, such as using secure cookies, eliminating mixed content, and evaluating third-party code. 

Takeaway Tips

There are two important points that you shouldn’t forget. One, SSLs are secure but also have vulnerabilities that can be exploited; therefore, ensure proper configurations and follow best practices. Two, lack of an SSL certificate affects your SERP ranking, which in turn affects your brand credibility and increases the site bounce rate.

The New Normal of Working from Home

3 min read

Working from home Employee StatusWith COVID, there’s a good chance that you are working from home. For example, in May the Dallas Federal Reserve reported that approximately 35 percent of U.S. employees worked from home full-time, with almost 72 percent of those who were able to work from home choosing to do so.

Working from home is likely the new normal for many people, and accompanying these are rules and practices of which taxpayers need to be aware.

Employee Status

The line between an employee versus an independent contractor continues to blur, especially with work from home increasing. Now, just because you are working from home does NOT mean that you can be considered self-employed, but it can make the case more likely if you were already on the line.

If there was a debate between being classified as an employee or an independent contractor when you began working for an organization, now may be the time to revisit your status – but only if you would rather be considered as an independent contractor. There are numerous pros and cons to each for the worker, but keep in mind that W-2 employees cannot take the home office deduction.

Maximize Your Employer Benefit

Check with your human resources department to see if your employer offers benefits such as cell phone reimbursements, a stipend for home office expenses, reimbursements for expenses, or other perks that you might not have needed or otherwise been entitled to before working from home.

Crossing State Lines

Perhaps the biggest confusion and potential change impacts employees who normally work in an office in one state, but live and are now working from another state as a result of working from home. Working at home in one state when your company is in another state could mean that you’re now subject to taxation in both places, especially if either state has a physical presence rule.

The rules around this are numerous and complex and you can easily make mistakes if you don’t keep the right records. Given the complexity, the details are beyond the scope of this article; however, if you are now working in two states due to working from home part-time or from a different state as a result of working from home, it’s probably a good idea to consult your tax professional.

Creature Comforts

Working from home full-time or even semi-regularly might mean you need to upgrade your home office by purchasing equipment or making structural upgrades, such as soundproofing. These expenses can be deductible as long as they meet the home office deduction criteria.

Conclusion

Working from home could become the new normal for millions of people; and if you play it smart, you can end up in both comfort and safety without any adverse financial consequences.

Space Weather Forecasting, New Safety and Transparency Reporting Guidelines, Paying to Charge Federal Electric Vehicles, and a Plan to Celebrate Route 66

3 min read

s881, s2193, s2299, HR6078, HR4894, s1014PROSWIFT Act (S 881) – This Act was sponsored by Sen. Gary Peters (D-MI) on March 26, 2019. The legislation is designed to improve understanding and forecasting of weather events in space. The bill details provisions designed to improve the ability of the United States to both forecast and mitigate the effects of space weather. The bill designates the National Science and Technology Council’s Space Weather Operations, Research, and Mitigation Working Group as the authority to direct other agency initiatives. The bill establishes a pilot program to enable the National Oceanic and Atmospheric Administration (NOAA) to enter into contracts with the commercial sector to provide space weather data, in adherence to certain standards. The bill passed in the Senate in July and in the House in September, and is currently waiting to be enacted by the President.

CHARGE Act (S 2193) – This bill requires the General Services Administration to issue a charge card to federal agencies in order to pay for charging up federal electric motor vehicles at commercial charging stations. The bill was introduced by Sen. Gary Peters (D-MI) on July 19, 2019. It was passed in the Senate in November 2019 and in the House on Sept. 14, 2020. It is currently awaiting signature by the President.

PIPES Act of 2020 (S 2299) – This bill would amend title 49 of the United States Code to enhance the safety and reliability of pipeline transportation. It was introduced by Sen. Deb Fischer (R-NE) on July 25, 2019, passed in the Senate on Aug. 6, 2020. It is currently in the House for consideration. This bill would fund appropriations through the fiscal year 2023 to address pipeline safety and infrastructure as authorized under the Pipeline Safety Improvement Act of 2002.

Microloan Transparency and Accountability Act of 2020 (HR 6078) – Introduced by Rep. Tim Burchett (R-TN) on March 4, this legislation modifies disbursement and reporting protocols for certain financial assistance by the Small Business Administration (SBA). Specifically, the bill establishes a technical assistance grant of 5 percent for intermediaries who issue 25 percent of their loans to rural small businesses. The legislation also requires the SBA to report, among other metrics, the number, amount, and percentage of such loans that went into default in the previous year; the number of microloans issued to small businesses in rural areas; and the average size, rate of interest and amount of fees charged for each microloan. This bill passed in the House on Sept. 14 and is in the Senate for consideration.

Congressional Budget Justification Transparency Act of 2020 (HR 4894) – Rep. Mike Quigley (D-IL) introduced this legislation on Oct. 29, 2019. The bill would require the Office of Management and Budget to make many of the budget justification materials submitted to Congress also available to the public. The legislation passed in the House on Sept. 14 and is now in the Senate for consideration.

Route 66 Centennial Commission Act (S 1014) – This bill was introduced by Sen. Tammy Duckworth (D-IL) on April 3, 2019. It establishes a Route 66 Centennial Commission and specifies the duties of the commission, including membership, powers, reporting requirements, and a termination date of no later than June 30, 2027. The intent is to honor U.S. Route 66 on the occasion of its centennial anniversary in 2026. This bill passed in the Senate on Aug. 10 and goes to the House next for consideration. A similar bill (HR 66: Route 66 Centennial Commission Act) was introduced by Rep. Rodney Davis (R-IL) and passed in the House in February 2019, giving the current Senate bill a high probability of making it into law.

What’s Next for a Stimulus Bill?

3 min read

Covid-19 Stimulus Bill Number 2The Senate Republicans’ slimmed-down stimulus bill recently failed to materialize after receiving less than the 60 votes needed to move forward. The “skinny” stimulus bill, with a price tag of only $650 billion, was intended to be a way to quickly inject stimulus into the economy and bypass both the multi-trillion-dollar Republican HEALS Act and the Democratic HEROES Act.

The current stimulus limbo leaves millions of Americans in a position of uncertainty. Four main areas that the Senate bill intended to address but are now up in the air include a second round of stimulus checks and the impact on struggling tenants and homeowners, as well as the long-term unemployed.

Next Round of Stimulus Checks

The first stimulus bill, the CARES Act, sent more than $300 billion in stimulus checks to Americans back in March to help mitigate the effects of COVID-19 slowdowns. While this helped millions, many people’s jobs or businesses remain impaired due to the economic impact of the pandemic, and they are hoping for a second stimulus check to help them get by.

With the failure of the Senate bill and the stalemate in the House, the chances of a second round of checks continues to diminish. On the bright side, the U.S. Treasury noted it is ready to print and mail the checks as soon as something is authorized.

Troubled Tenants and Homeowners

The economic fallout from the pandemic placed many tenants and homeowners in the position of being evicted or foreclosed. The CARES Act from March placed a temporary moratorium on evictions and foreclosures, sparing millions. Following this measure, President Trump issued an executive order in August granting the CDC authority to cease evictions as a measure to prevent the spread of COVID-19. The CDC took this order and announced a stop to all evictions until the end of 2020.

For homeowners with federally backed mortgages, the CARES Act moratoriums on single-family foreclosures were also extended until the end of 2020. Moreover, many states passed laws protecting those without federally backed loans from foreclosure.

For both renters and homeowners, these protections will disappear once we enter 2021 unless the government steps in with new legislation or regulations. Keep in mind that for both renters and mortgage holders, payments are being deferred and not canceled – so ultimately, they will still need to make the payments.

Long-Term Unemployment

Millions remain unemployed due to the pandemic; without federal help, their unemployment benefits will expire soon. The CARES Act gave an additional 13 weeks of benefits on top of the initial 26 weeks of unemployment insurance benefits; however, for those impacted on the front-end of the pandemic, these extended benefits will expire at the end of November.

The Senate bill included $300 per week of benefits through the last week of 2020; however, with this failing and without additional aid to state funds, the long-term unemployed won’t have anything to rely on if Congress does nothing.

Conclusion

Democrats responded with a smaller version of their original second-round stimulus bill, coming in a price tag of $2.2 trillion, down from the original $3.4 trillion. This is likely too high a price tag still to garner Republican support. If nothing happens before the mid-October recess, then we will all be waiting until after the Nov. 3 election.

Plan for Business Continuity if Second Wave of COVID Hits

4 min read

Covid-19 Second WaveWith winter around the corner and the threat of seasonal viruses looming, a second wave of COVID-19 poses a real threat to our health and business operations, according to Johns Hopkins Medicine.

Statistics from the Centers for Disease Control and Prevention (CDC) reveal that the 2019-2020 flu season took 24,000 lives and sickened 39 million individuals. Then when we add the fact that there are children who might not be receiving vaccinations – be it for the measles, whooping cough, and others – due to COVID-19, the risk for infections multiply.

Based on these factors, there’s a real possibility of a second wave of COVID-19 and other seasonal illnesses impacting business operations for the worse.

As the State of Washington’s Department of Commerce explains, there are many things that businesses can do to prepare for a second wave of the coronavirus. Here are a few recommendations that can be applied and modified, depending on the type of business.

The Washington State Department of Commerce recommends businesses use their digital presence, such as email, a website, blog or social media, to inform and connect with customers. There’s a balance that companies need to find between marketing and selling products or services and not sounding tone-deaf to the situation that COVID-19 has created.

For example, by creating a brief blog or social media post, companies can acknowledge that COVID-19 is a stressful time for everyone, but the company will still be there for them. Explaining how they’re taking care of their employees (social distancing, letting employees work from home and/or take time off for themselves or family members) and how they’re welcoming customers in-store or making house calls (with masks, social distancing, using technology when appropriate), it can create empathy and promote a sense of goodwill.

Another way to leverage digital communication channels is to create a standalone email address to funnel visitor and customer questions regarding COVID-19 concerns.

Planning on how to deal with food that won’t be used is an important step for organizations that deal with mass quantities of food. For schools, colleges, or universities that were open but have closed or others that want to make contingencies to close, the Environmental Protection Agency (EPA) recommends a few different avenues to make good use of food that would otherwise spoil. Organizations should make plans to donate to food banks or food rescue organizations; and there is also the EPA’s Excess Food Opportunities Map, which can direct unused food to composting options for businesses.

Another way for companies to prepare for a second wave of COVID-19, as the State of Washington’s Department of Commerce points out, is to ensure all documents are up-to-date and accessible via hard copy and electronically. Example documents include minutes and resolutions from official business meetings, tax records – especially any recently filed quarterly estimate payments – and lists of vendors. Companies also should ensure that digital files are encrypted, protected by passwords and that the cloud provider has a firewall, security scanning, and continually addresses vulnerabilities. 

Business owners should have contingency plans to deal with supply chain issues. One way to mitigate supplier issues, according to McKinsey & Company, is to negotiate with existing suppliers that have cash or liquidity issues.

By offering essential suppliers with loans, often at attractive interest rates compared to lenders, as a way to keep suppliers in business, businesses may be able to negotiate for exclusive or high priority production agreements. This can be done while looking for alternate suppliers, either domestically or in other parts of the world.

While the second wave of COVID-19 is a real possibility, taking steps to prepare for any surge in cases will help companies increase their chances to make it out of the pandemic.

Sources

https://www.hopkinsmedicine.org/health/conditions-and-diseases/coronavirus/first-and-second-waves-of-coronavirus

https://www.epa.gov/coronavirus/recycling-and-sustainable-management-food-during-coronavirus-covid-19-public-health#02

http://startup.choosewashingtonstate.com/covid-second-wave-planner-1/

https://www.mckinsey.com/business-functions/operations/our-insights/coronavirus-and-technology-supply-chains-how-to-restart-and-rebuild

https://www.epa.gov/coronavirus/recycling-and-sustainable-management-food-during-coronavirus-covid-19-public-health

Long-Term Financial Impact of COVID-19

4 min read

Long-Term Financial Impact of COVID-19As bad as the economy is right now due to the COVID outbreak in the United States, many economists are predicting that the long-term outlook is much bleaker. Alas, Congress and the Federal Reserve’s efforts at stimulus and interest rate management have done much to keep the economy and stock market afloat. However, small businesses – the backbone of America’s employment growth – are closing every day. As consumer spending reduces further, the impact will likely affect Wall Street. Consequently, share prices may soon begin correcting to reflect the future more so than the present.

It should come as no surprise, then, that 88 percent of respondents admit they are worried about their finances, according to a recent survey conducted by the National Endowment for Financial Education.

This economic decline has presented an interesting mix of demographics who have or will be affected the most over the long term. For instance, many low-income workers have remained employed throughout the pandemic because their jobs are considered “essential services.” This includes check-out clerks at grocery stores; laborers who work outdoor jobs; nurses, orderlies, and nursing home attendants.

By contrast, many white-collar business owners – such as physicians and dentists– closed shop for a few months and/or have reduced the number of patients they see. Alas, 79 percent of those surveyed with a household income of more than $100,000 a year said they were at least somewhat concerned about their financial situation.

Millennials are the generation most likely to change the way they manage their finances in the future. Although many have remained employed in white-collar jobs – primarily due to their technology-enhanced skills and knowledge – they have reason to be concerned. After all, this generation has already lived through the market downturn following 9/11, the Great Recession, and now a historic economic decline caused by the coronavirus. In fact, once they finally got a foothold in their careers, this recent downturn obliterated the last five years’ worth of economic growth. Going forward, finance experts predict that these young adults will be more focused on stock-piling savings, buying modest homes when the real estate market corrects, and generally working on a long-term plan for financial stability.

While those strategies are mostly good, it’s a shame this generation had to learn the hard way – all while encumbered with historically unprecedented student loan debt. However, as these lessons are passed down through generations – much the way the Great Depression had a lasting impact on the Silent Generation – U.S. populations may see higher savings rates at the expense of lower GDP growth.

For households recovering from financial stress or looking to create a plan for stronger financial resiliency no matter what the future holds, consider the following strategies.

  • First priority: Save from three to six months’ worth of liquid, emergency funds should you encounter a large expense, such as an auto repair or a temporary loss of income.
  • Learn how to budget effectively, which includes examining if you overpay for basic household needs or do not know how much of your income is spent superfluously every month.
  • Take stock of the full scope of your financial resources, including:
    • Savings accounts
    • Investment accounts
    • Retirement accounts
    • Health savings accounts
    • College savings accounts
    • Whole life insurance
    • Real property
    • Structured settlements
    • Vehicles (auto, boat, motorcycle, recreational)
    • Art, jewelry, wine, or other high-value collectibles
    • Expensive furnishings and household items
  • Develop a Plan B to help supplement any income loss right now; a Plan C to help bolster your savings rate once you’re back to full income; and a Plan D strategy for income replacement in case you’re ever in a situation like this again.

Financial setbacks will come and go; it’s the lessons we learn from them that should have the most staying power.